From reel to real

The Fair Trade Alliance (FairTrade), Directors’ Guild of the Philippines, Film Academy of the Philippines (FAP), Nagkakaisang Manggagawa ng Pelikulang Pilipino and Independent Filmmakers Cooperative forge partnership in actualizing the Philippine Film Industry Roadmap in a press briefing held at Newsdesk Cafe in Quezon City.Stakeholders from the film industry together with FairTrade signed a Memorandum of Agreement (MOA) that will put together the film industry’s “roadmap.”Ka Bobby Tañada, lead convenor of Fair Trade, says that the Alliance will support and help Philippine film industry stakeholders in making the roadmap and concretize it by pushing it to the government.

FairTrade secretariat member and heading the operations of the film industry roadmapping project Catherine Manzano said, “The initiative began when FAP approached FairTrade for assistance. Since FairTrade focuses on campaigns on trade and industry and the film sector is an industry that contributes immensely to the national economy, its very easy to heed FAP’s call.

“The road map or development plan will contain guidelines on what the stakeholders and the government should do to help improve the movie industry.”

“There will be a research group that will be formed to gather data for the roadmap. The Film Institute of the University of the Philippines will participate in data collection,” Manzano added.

Leo Martinez, FAP Director-General cited the film industry’s problems like the lack of technology, the inability of the industry to catch up with global trends and more importantly, the lack of support from the government in terms of funds and direction. The position paper of the Film Academy on the reduction of amusement tax on films was also distributed in the press briefing.

Multi-awarded director Carlitos Siguion-Reyna of the Directors’ Guild of the Philippines talked about how heavy taxation negatively affected the ability of the industry to produce films. How ironic that film is one of the cheapest forms of entertainment in the country yet it is highly taxed. Taxes from both the national and municipal levels are being imposed on the gross earnings of films.

Also, Ms. Jeck Cantos, Chief-of-Staff of Cong. Erin Tañada of the 4th District of Quezon Province graced the press briefing. According to Ms. Jeck, Cong. Erin will be very supportive of the efforts of the film industry stakeholders by participating in the roadmapping project.

Don’t pull that plug
Clipped wings prevent Philippine cinema from soaring
Don’t pull the plug on the comatose Philippine film industry
Press briefing on film industry roadmapping
Roadmapping for local film industry
Position paper of FAP on the reduction of amusement tax on films from 30% to not more than 10%


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